Transparency

Reporting and analytics

The part of the job most agencies never show. Here it's the center of the work.

Every account I manage is monitored continuously and reported on a fixed schedule. The client can always see what was spent, what it produced, and where each number came from.

What I monitor

Daily and cumulative spend against budget
Impressions, clicks, CTR and CPC by campaign and keyword
Conversions and cost per conversion
Search terms that spend without converting
Frequency and creative fatigue on social platforms
Disapproved ads, paused campaigns and billing issues

Where the data comes from

I consolidate my clients' advertising accounts under my Google Ads manager account (MCC 628-626-0825) and retrieve performance metrics through the official Google Ads API.
Meta data is retrieved through the Meta Marketing API, and website data through Google Analytics 4.
Only read requests are made, for the purpose of generating client reports and monitoring alerts. No data is transcribed by hand.
Each client retains ownership of their advertising account and can revoke access at any time.

What the client receives

A monthly report with spend, results, cost per result and comparison against the prior month
A weekly summary of what changed in the account and why
A same-day alert if spend goes out of range, an ad is disapproved or a campaign stops
A review call to read the numbers together, not just send them

Leads per period

Home remodeling · California · Meta Ads · four 30-day periods

›View the data as a table

Leads by period
Period	Leads
12 abr – 12 may	43
12 may – 12 jun	93
12 jun – 12 jul	122
12 jul – 12 ago	208

Measured with the “Results” column in Meta Ads Manager.

Cases

Case files anonymized by industry and market. The figures come from the accounts, not from estimates.

Personal injury law firm

Southwest Texas · Google Ads · Search

Campaign CTR

$85 per conversion in Eagle Pass

The engine of the campaign turned out to be English, not Spanish, in a majority-Hispanic market. The data said so; intuition said the opposite. A location bid adjustment was also raising bids in the one city that never converted.

Home remodeling

California · Meta Ads · Contracts

Leads per month

Best video: 4 contracts · $62,705 closed · $528 per contract

We connected the CRM and the sales board to Meta so every ad is measured by signed contracts, not leads. The finding: the two videos that closed the most contracts had been switched off because their cost per lead "looked expensive". The best one returned 29.7 times its cost. Optimizing for cheap leads was shutting off exactly what sold.

Medical clinic

Piedras Negras, Coahuila · Website · SEO and GEO

Site and visibility structure in production

Work in progress. New site with SEO and GEO structure live, and a baseline of traffic and visibility captured on launch day. Without a baseline there's no honest way to claim an improvement, so I'm not publishing figures here yet.